Information Products
The branded delivery of news, analysis and insight—as product offering and as vehicle for differentiation: optimized reading/scanning patterns, digital information graphics, interactive presentations, rich media enhancement.
Channel Enhancement
Solutions for reinforcing brands in the sales and distribution channel: online guidelines and identity manuals, interactive training, customized asset management systems, multi-lingual communications.
Relationhip Management
The initiation and management of B-to-B and B-to-C relationships: voice, sales presentations and product pitches, interactivity, e-mail outreach, database schema.
Consumer Electronics
Positioning brands in an often dominated but always evolving category: niche strategies for emerging demographics, social networking and product penetration, interactive product “tours”, user interface development.