Higher Education
Opportunities for brand differentiation in the career college space: graphic identity, voice, web performance, marketing campaign innovations.
Law
Establishing a web presence and adaptable promotional system for a specialty law firm: assessment of online opportunities, refinement and enhancement of brand image, search engine performance, document workflow systems.
Mapping and GPS
Digital cartography and consumer branding: information as experience, personal mapping, personal traffic tracking, third screen usability.
Television News
The essence and dynamics of morning news brands: viewer loyalty and graphic iconography, identity utilization and expansion, web integration, parent network brand relationships.