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Every other week we post our current thoughts and ideas – glimpses of what we are discussing, undertaking and developing. By browsing through this archive of postings, we hope you'll get a deeper sense of our expertise, an understanding of what inspires us, and a feeling for the nature of our engagements, capabilities and relationships.




Newer
What we were thinking about and what we were developing
Maps and Interactivity
Representations of globes, continents, countries and cities: database driven location markers, magnification tactics, mashups, neighborhood visualizations.
Attribute-Based Browsing
Evolved keyword-driven interfaces and dynamic site structures: data models, organic pathways, user-driven information hierarchies, search engine optimization.
E-Mail as Point of Contact
Strategies for effective e-mail marketing: alerts, bulletins, content dynamics, user and platform analysis, HTML design constraints and opportunities.
Property Searching
Next generation interfaces for property searching, browsing and comparison: location strategies, destination mapping, pricing spectrums, virtual experiences.
E-Commerce Workflow
Rapid development of branded e-commerce experiences: user engagement models, third party software customization and integration, custom application development, supply-side integration.
Attribute-Based Browsing
Evolved keyword-driven interfaces and dynamic site structures: data models, organic pathways, user-driven information hierarchies, search engine optimization.
News and Media
Online reading behavior and pathway analysis: media modules, click-through semantics, page-view enhancements, transformative design strategies.
Property Searching
Next generation interfaces for property searching, browsing and comparison: location strategies, destination mapping, pricing spectrums, virtual experiences.
Product Conceptions and Launches
Encapsulating and projecting a brand’s essence and story: usability/functional refinements, naming and resonance testing, brand positioning and identity, online experiences.
News and Media
Online reading behavior and pathway analysis: media modules, click-through semantics, page-view enhancements, transformative design strategies.
Executive Training
Brand development for professional education programs: identity, voice, support material and longer-term online initiatives to support business dialogue and training.
Hospitality
Online brand expressions and applications that capture the essence of a superior hotel experience: image and story, ammenity enhancements, reservations and bookings.
Online Publications
Developing web strategies and designs for online publications: reader interfaces, HTML e-mail outreach, page-view enhancement, subscription selling.
Software Providers
Marketing software products and services: brand development, virtual tours, tiered messaging, product architecture naming, interface design and usability.
Virtual Tours
Activating product experiences and simulating environments: advanced product demos, product launch support, remote environment experiences.
Digital Asset Management
Helping companies structure their branding workflow: brand manuals and interactive identity standards/libraries, photography databases, digital template development and implementation.
Online Publications
Developing web strategies and designs for online publications: reader interfaces, HTML e-mail outreach, page-view enhancement, subscription selling.
Software Providers
Marketing software products and services: brand development, virtual tours, tiered messaging, product architecture naming, interface design and usability.
Virtual Tours
Activating product experiences and simulating environments: advanced product demos, product launch support, remote environment experiences.
Digital Asset Management
Helping companies structure their branding workflow: brand manuals and interactive identity standards/libraries, photography databases, digital template development and implementation.
Virtual Tours
Activating product experiences and simulating environments: advanced product demos, product launch support, remote environment experiences.
Digital Asset Management
Helping companies structure their branding workflow: brand manuals and interactive identity standards/libraries, photography databases, digital template development and implementation.
Education
Branding educational experiences: student, alumni and donor outreach, online community building, class and activity registration, student services.
Online Broker Services
Helping buyers and sellers connect: transaction interfaces, marketing and brand awareness, product launches, transaction volume scalability.
Education
Branding educational experiences: student, alumni and donor outreach, online community building, class and activity registration, student services.
Online Broker Services
Helping buyers and sellers connect: transaction interfaces, marketing and brand awareness, product launches, transaction volume scalability.
Outsourced Human Resources
Marketing HR products and services to businesses and organizations: benefit structures, retirement strategies, employee optimization.
Technology
Brand development and experience mapping for OEM and technology service providers: go-to-market design support, scenario activation, sales presentations.
Real Estate
The evolution of distribution, purchase and delivery pathways: online brand experiences, direct-to-consumer strategies, e-commerce launches, channel conflict solutions.
Media
Next generation productivity tools for business: information consolidation, process management, strategic self-sufficiency.
Financial Consulting
The experience of online property searches: mapping strategies, listing databases, virtual tours, video integration.
Architecture & Design Services
Relationship and topic-based marketing: Search Engine Optimization, community building, custom user pathways, and online presence marketing to other businesses.
Real Estate
The experience of online property searches: mapping strategies, listing databases, virtual tours, video integration.
Media
The migration of daily/weekly print publications to best-practice web experiences: traffic driving strategies, enhanced page views, advertising-based grids and modules.
Financial Consulting
The onscreen presentation of complex, branded analytical tools and information graphics that drive differentiation in the marketplace.
Architecture & Design Services
Long-term strategies for the management of online portfolios – content management systems, search engine visibility, relational databases.
Real Estate
The experience of online property searches: mapping strategies, listing databases, virtual tours.
Journalism
The migration of daily/weekly print publications to best-practice web experiences: traffic driving strategies, enhanced page views, advertising-based grids and modules.
Financial Consulting
The on-screen presentation of complex, branded analytical tools and information graphics systems that drive differentiation in the marketplace.
Architecture & Design Services
Long-term strategies for the management of on-line portfolios – content management systems, search engine visibility, relational databases.
Real Estate
The experience of online property searches: mapping strategies, listing databases, virtual tours, video integration.
Media
The migration of daily/weekly print publications to best-practice web experiences: traffic driving strategies, enhanced page views, advertising-based grids and modules.
Financial Consulting
The on-screen presentation of complex, branded analytical tools and information graphics that drive differentiation in the marketplace.
Architecture & Design Services
Long-term strategies for the management of on-line portfolios – content management systems, search engine visibility, relational databases.